Helping Trade Business Owners Build Businesses That Work Without Them
Kirk Neal works with electricians, plumbers, builders, and trade business owners across Australia and New Zealand to build profitable, systemised businesses.
Trade Business Owners Coached
Years Coaching in the Trades Industry
Australia & New Zealand
Coach
Kirk works directly with trade business owners through Vincere Coaching & Consulting, delivering structured 1:1 programs designed to fix pricing, hiring, systems, and leadership.
Speaker
From industry conferences to in-house team days, Kirk delivers keynotes and workshops that create real, lasting change. No fluff. Frameworks your team can use immediately.
Author
Kirk’s debut book, The Trades Business Playbook, is the definitive guide for trade business owners ready to stop working in their business and start building one.
Built From the Trade Up
Kirk Neal started as an apprentice electrician. He qualified, stepped into operations management, and spent years inside the trade industry before making the move to coaching in 2018. He’s not an outsider looking in. He’s been there.
Today, through Vincere Coaching & Consulting, Kirk coaches trade business owners at every stage — from operators still on the tools, to multi-truck operations ready to scale.
What Trade Business Owners Say
“Two years ago we were doing $70K months. Kirk helped me see exactly where the money was going, how to price properly, and how to build a team that didn’t need me involved in everything. We’re now consistently doing over $400K a month.”
Mitch, Electrician, Gold Coast QLD
$70K → $400K/month
“We were at $700K a year and working ourselves into the ground. Eighteen months later we’re tracking over $3 million in annual revenue and the stress is mostly gone. It’s a different company.”
Dougall, Painter, Sydney NSW
$700K → $3M+
“When I started with Kirk I had 2 trucks and felt like I was at my limit. Within 18 months we had 6 trucks running. The business scaled because the foundations were finally right.”
Lachlan, Plumber, VIC
2 trucks → 6 trucks
“I was doing $60K months and grinding every single day. Now we’re doing $250K months and I actually get to be present with my family. That’s what I was really after.”
Lindon, Electrician, Brisbane QLD
$60K → $250K/month
Three Levels. One Direction.
Whether you’re just getting started or leading a team of twenty, Vincere has a program designed for where you are right now.
Tradie Booster
$97 / month
For trade business owners ready to build a solid foundation — pricing, systems, and consistency.
Elite
1:1 Coaching
For established operators who want to scale with structure — without the business depending on them.
Executive
Senior 1:1
For high-growth businesses ready to lead at the highest level and build something that lasts.
Free Resources for Trade Business Owners
Kirk writes regularly on pricing, hiring, systems, and leadership. No paywalls. No opt-ins. Just substance.